While browsing something related to e-commerce and digital marketing, you’ve been lost because of the Ph. D. level content and all the acronyms that are heavily plastered all over the web page.
E-commerce Acronyms at first glance appear to be a real head-scratcher, but once you break them down, it becomes a lot easier to understand.
So I’ve compiled a complete A to Z list of digital marketing acronyms & Abbreviationsms and their respective meaning (Full Form), to help people with their digital campaigns.
Here is this list of Digital Marketing Acronyms & Abbreviations you should be knowing as a digital marketer.
A to Z List of Digital Marketing Acronyms and Abbreviations
A
AIDA
Attention, Interest, Desire, Action
AJAX
Asynchronous Javascript and XML
A.K.A.
Also Known As
AMA
Ask Me Anything
AMP
Accelerated Mobile Pages
AOV
Average Order Value
API
Application Program Interface
AR
Augmented Reality
ASL
Age/Sex/Location
ASP
Application Service Provider
ATD
Agency Trading Desk
ATF
Above The Fold
B
B2B
Business to Business
B2C
Business to Consumer
BANT
Budget, Authority, Needs, and Timeline
BL
Backlink
BOFU
Bottom of the Funnel
BR
Bounce Rate
BTF
Below The Fold
BTW
By The Way
C
CAC
Customer Acquisition Cost
CAN-SPAM
Controlling the Assault of Non-Solicited Pornography And Marketing
CASL
Canadian Anti-Spam Legislation
CEO
Chief Executive Officer
CF
Citation Flow
CFO
Chief Financial Officer
CGI
Common Gateway Interface
CIO
Chief Information Officer
CLV
Customer Lifetime Value
CMGR
Community Manager
CMO
Chief Marketing Officer
CMS
Content Management System
COO
Chief Operating Officer
COS
Content Optimization System
CPA
Cost Per Acquisition/Action
CPC
Cost Per Click
CPL
Cost Per Lead
CPM
Cost Per Milli/Thousand
CPO
Cost Per Order
CPV
Cost Per View
CR
Conversion Rate
CRM
Customer Relationship Management
CRO
Conversion Rate Optimisation
CS
Classified Submissions
CSE
Custom Search Engine
CSO
Chief Security Officer
CSS
Cascading Style Sheets
CTA
Call to Action
CTR
Click-through Rate
CVA
Conversion Amount
CVR
Conversion Ratio
CX
Customer Experience
D
DA
Domain Authority
DB
Database
DDoS
Distributed Denial of Service
DKI
Dynamic Keyword Insertion
DLP
Directory Listings Page
DLR
Deep Link Ratio
DM
Direct Mail (or ‘Direct Message’, in Twitter circles)
DMA
Designated Market Area
DMCA
Digital Millennium Copyright Act
DMM
Digital Media Marketing
DMP
Data Management Platform
DNS
Domain Name System
DR
Direct Response/Domain Rating (in Ahrefs)
DS
Directory Submissions
DSP
Demand-side Platform
E
EAI
Enterprise Application Integration
E-commerce
Electronic Commerce
ECPC
Enhanced Cost per Click
ECPM
Effective CPM
EMD
Exact Match Domain
EOD
End of Day
EOW
End of Week
EPC
Earnings Per Click
EPM
Earnings Per Milli/Thousand (Impressions)
ESP
Email Service Provider
EU
European Union
F
FAQ
Frequently Asked Questions
FB
FBML
Facebook Markup Language
FBO
Facebook Official
FCP
Frequently Cached Pages
FFA
Free for All
FTP
File Transfer Protocol
G
GA
Google Analytics
GAKP
Google AdWords Keyword Planner
GAP
Google Advertising Professional
GAW
Google AdWords
GCLID
Google Click Identifier
GDN
Google Display Network
GDPR
General Data Protection Regulation
GIF
Graphics Interchange Format
GIS
Google Image Search
GMB
Google My Business
GP
Guest Post/Guest Posting
GSC
Google Search Console
GTM
Google Tag Manager
GUI
Graphical User Interface
GWG
Google Webmasters Guidelines
GWT
Google Webmasters Tool (Also, refer to GSC)
G+
Google Plus
H
HARO
Help A Reporter Out
HIPPO
Highest Paid Person’s Opinion
HTML
HyperText Markup Language
HTTP
Hyper Text Transfer Protocol
HTTPS
Hyper Text Transfer Protocol Secure
I
IAB
Interactive Advertising Bureau
IBL
Inbound Link
ICP
Ideal Customer Profile
IG
IM
Instant Messaging
IMAP
Internet Message Access Protocol
IMS
Inventory Management Software
IoT
Internet of Things
IP
Intellectual Property (or ‘Internet Protocol’)
IPTV
Internet Protocol Television
ISP
Internet Service Provider
J
JPEG(JPG)
Joint Photographic Experts Group
JS
JavaScript
JSON
JavaScript Object Notation
JSP
Java Server Pages
JV
Joint Venture
K
KPI
Key Performance Indicator
KR
Keyword Research
KW
Keyword
L
LBL
Local Business Listing
LI
LLC
Limited Liability Company
LLP
Limited Liability Partnership
LP
Limited Partnership/Landing Page/Loss Prevention (Refer accordingly).
LPO
Landing Page Optimization
LSI
Latent Semantic Indexing
LTV
Lifetime Value
M
MLM
Multi-level Marketing
MMS
Multimedia Messaging Service
MOFU
Middle of the Funnel
MoM
Month on Month
MQL
Marketing Qualified Lead
MRR
Monthly Recurring Revenue(Monetization)/Master Resale Rights (Ebook selling)
MT
Modified Tweet
MTD
Month to Date
MVT
Multivariate Testing
N
NAP
Name, Address, Phone Number
NM
Niche Marketing
NPS
Net Promoter Score
NSFW
Not Safe For Work
O
OBL
Outbound Link (a.k.a. External Link)
OEM
Original Equipment Manufacturer
OOO
Out of the Office
ORM
Online Reputation Management
OS
Operating System (sometimes this is used for ‘open source’)
OSE
Open Site Explorer
OSX
Macintosh Operating System X (Apple Computer, Inc.)/Operating System Extension (software)
OTP
One Time Password (Mobile/Email Verification)
OWBL
One Way Back Link
P
PA
Page Authority
PBN
Private Blog Network
PCT
Post Click Tracking
Portable Document Format
PESO
Paid, Earned, Shared, Owned
PFI
Pay for Inclusion
PFL
Pay for Listing
PFP
Pay for Performance
PHP
PHP Hypertext Preprocessor
PLR
Private Label Rights
PM
Personal Message/Private Message (Internet Communication) or Project Manager (HR)
PMP
Private Marketplace
PNG
Portable Network Graphics
POP
Post Office Protocol
POS
Point of Sale
PPC
Pay Per Click
PPL
Pay Per Lead
PPP
Pay Per Post
PPV
Pay Per View/Visitor
PR
PageRank(SEO)/Public Relations (Marketing)
PTO
Paid Time Off
PV
Pageview
Q
QA
Quality Assurance
Q&A/QnA
Question&Answers
QoQ
Quarter-over-Quarter
QTD
Quarter to Date
QR Code
Quick Response Code
QS
Quality Score
R
REAN
Reach, Engage, Activate, Nurture
RFI
Request for Information
RFP
Request for Proposal
ROAS
Return on Ad Spend
ROI
Return on Investment
RON
Run of Network
ROR
Ruby on Rails
RoR
Rate of Return
ROS
Run of Site
RPM
Revenue Per Milli/Thousand (Impressions)
RR
Resale Rights (Mostly used in Ebook Selling)
RSS
Really Simple Syndication/Rich Site Summary
RT
Retweet
RTB
Real-time Bidding
RTD
Real-time Data
RTF
Rich Text Format
S
S2S
Server to Server
SaaS
Software as a Service
SB/SBM
Social Bookmarking
SE
Search Engine
SEM
Search Engine Marketing
SEO
Search Engine Optimisation
SEOs
Search Engine Optimizers
SEP
Search Engine Positioning
SER
Search Engine Ranking
SERP
Search Engine Results Page
SLA
Service Level Agreement
SM
Social Media
SME
Small/Medium Enterprise. (a.k.a. Small and Medium Sized Businesses)
SMM
Social Media Marketing
SMO
Social Media Optimisation
SMP
Social Media Platform
SMS
Short Message Service
SMTP
Simple Mail Transfer Protocol
SNS
Social Networking Service
SOV
Share of Voice
SOW
Statement of Work
SQL
Structured Query Language (IT)/Sales Qualified Lead (Sales & Marketing)
SRM
Search Reputation Management
SSL
Secure Sockets Layer
SSP
Supply-Side Platform
SWOT
Strengths, Weaknesses, Opportunities, Threats
T
TF
Trust Flow
TLA
Text Link Ads
TLD
Top Level Domain
TLP
Top Level Page
TLS
Transport Layer Security
TL;DR
Too Long Didn’t Read
TOFU
Top of the Funnel
TOS
Terms of Service
U
UCD
User-centric Design
UI
User Interface
UGC
User-generated Content
URI
Uniform Resource Identifier
URL
Uniform Resource Locator
USP
Unique selling proposition
UTM
Urchin Tracking Module (Google Analytics)
UV
Unique Visitor
UX
User Experience
V
VA
Virtual Assistant
VIPS
Visual-block Page Segmentation
VM
Viral Marketing
VOD
Video on Demand
VP
Video Promotions/Vice President (HR)
W
WOMM
Word of Mouth Marketing
WP
WordPress
WP-CLI
WordPress Command Line Interface
WPML
Web Page Markup Language (computing)/WordPress Multilingual (Plugin)
WYSIWYG
What You See Is What You Get
WWW
World Wide Web
X
XHTML
Extensible HyperText Markup Language
XML
Extensible Markup Language
Y
YOY
Year on Year
YT
YouTube
YTD
Year to Date
Z
ZMOT
Zero Moment of Truth
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What are other digital marketing acronyms worth knowing/using often?
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