Email Marketing Statistics

100 Email Marketing Statistics 2025: Key Insights and Trends

By Ankit Main

Table of Contents

Email Marketing Statistics 2025: Key Points

  • Massive Reach: Nearly 4.5 billion people use email globally in 2025, with an expected growth to 4.8 billion by 2027.
  • High ROI: Email marketing offers an average return of $36 for every $1 spent, making it a cost-effective strategy.
  • Consumer Preference: About 60% of consumers prefer brands to contact them via email over other channels.
  • Mobile Importance: Half of users delete emails not optimized for mobile, highlighting the need for responsive design.
  • Automation Boost: Automated emails generate 320% more revenue than non-automated ones, streamlining success.
  • Controversy Note: Some marketers debate the effectiveness of email marketing due to spam and deliverability challenges, but data suggest it remains a top channel when used with proper strategies.

Why Email Marketing Makes Sense

Email marketing is a powerful way to connect directly with customers.

With billions of users checking their inboxes daily, it offers a unique opportunity to build relationships and drive sales.

The statistics and case studies in this article show why email remains a top choice for marketers in 2025, helping you understand its potential and how to use it effectively.

What You’ll Learn

This article dives into the latest email marketing data, revealing trends such as the rise of AI-driven personalization and the importance of mobile optimization.

You’ll find practical tips to boost your campaigns, real user stories, and comparisons with other marketing channels to help you make informed decisions.

Understanding the Data

The email marketing stats are sourced from trusted sources, including industry reports and surveys.

They cover global trends, user behaviors, and performance metrics, giving you a clear picture of email marketing’s impact.

Whether you’re a small business owner or a seasoned marketer, these insights can guide your strategy.

Why These Email Marketing Statistics Matter

Imagine reaching half the world’s population with a single marketing tool. In 2025, email marketing makes that possible, with nearly 4.5 billion email users worldwide, a number projected to hit 4.8 billion by 2027 (Radicati Group).

That’s more people than use social media!

Email isn’t just alive—it’s a thriving channel for businesses to connect with customers.

Why do these stats matter?

They reveal how people use email, what drives engagement, and how you can get better results. Whether you’re aiming to increase sales, build loyalty, or simply get noticed, understanding the latest email marketing data is key.

This guide reveals top trends, such as AI personalization and mobile optimization, to help you create effective campaigns. You’ll learn how to stand out in crowded inboxes and turn clicks into customers.

Key Email Marketing Stats at a Glance

Here are the most compelling email marketing statistics for 2025, each with insights to spark your strategy.

1. Global Email Users

Approximately 4.5 billion people use email in 2025, with forecasts to reach 4.8 billion by 2027 (Radicati Group).

Pro Tip: Grow your email list to tap into this massive audience. Offer free resources to attract subscribers.

Why It Matters: This vast reach makes email a must-have channel for any business.

2. Daily Email Volume

Approximately 376 billion emails are sent daily, with an expected increase to 408 billion by 2027 (Radicati Group).

Actionable Insight: Craft catchy subject lines to cut through inbox clutter.

Why It Matters: High volume means competition is fierce, so your emails must stand out.

3. Consumer Preference

60% of consumers prefer brands to contact them via email (Squareup).

Key Takeaway: Make email your primary channel for customer communication.

Why It Matters: Meeting consumer preferences boosts engagement and loyalty.

4. Email Checking Habits

88% of users check their email multiple times daily, with 39% checking 3-5 times (ZeroBounce).

Actionable Insight: Send emails at peak times, like mornings, to catch users when they’re active.

Why It Matters: Frequent checks offer multiple chances to connect.

5. Mobile Optimization

50% of users delete emails not optimized for mobile devices (Katey Charles).

Best Practice: Use responsive templates to ensure emails look great on mobile devices.

Why It Matters: Mobile-friendly emails prevent lost opportunities.

6. Automation Revenue

Automated emails generate 320% more revenue than non-automated ones (Campaign Monitor).

Strategy Tip: Set up automated welcome series or abandoned cart emails to save time and boost sales.

Why It Matters: Automation maximizes efficiency and results.

7. Return on Investment

Email marketing delivers an average ROI of $36 for every $1 spent, a 3600% return (Litmus).

Financial Insight: Invest in email to see significant returns compared to other channels.

Why It Matters: High ROI makes email a budget-friendly choice.

These numbers demonstrate the power and potential of email marketing, setting the stage for deeper insights.

Methodology and Data Sources

This guide pulls from trusted sources to ensure accuracy and relevance. Key sources include:

Data were collected through surveys, industry analyses, and user behavior studies, covering the period from 2023 to 2025.

While robust, some stats may vary by industry or region, and older data (pre-2025) is used where 2025-specific figures are unavailable. Potential biases, such as self-reported survey data, are acknowledged; however, the credibility of the sources ensures the reliability of the insights.

Year-Over-Year Trends and Growth Rates

Email marketing is evolving, driven by technological advancements and shifting consumer habits. Here’s how it’s changing.

1. User and Volume Growth

  • Email Users: From 4.3 billion in 2022 to 4.5 billion in 2025, a 4.65% increase, with a projected 6.67% growth to 4.8 billion by 2027 (Radicati Group).
  • Daily Emails: From 333.2 billion in 2022 to 376 billion in 2025, a 12.85% rise, expected to grow 8.51% to 408 billion by 2027 (Statista).

These increases reflect the growing role of email marketing in communication, driven by increased internet access and smartphone adoption.

2. Technological Shifts

  • AI Integration: 36% of marketers plan to use AI for personalized newsletters, boosting click-through rates by 13% (Ascend2).
  • Interactive Emails: Features like quizzes and carousels are gaining traction, increasing engagement (NetHunt).

3. Personalization and Automation

  • Personalization: Personalized emails see 26% higher open rates (G2).
  • Automation: Automated campaigns have a 42.1% open rate, compared to 25.1% for standard emails (Wix).

These trends show email marketing is becoming smarter and more targeted, driven by data and technology.

Demographic and Regional Breakdowns

Different groups utilize email differently, which impacts their campaign strategies.

1. By Age Group

  • Gen Z: 81% check email daily, often for work or shopping (Campaign Monitor).
  • Millennials: 59% use smartphones to check email, with 79% preferring brand emails (G2).
  • Gen X: 98% rely on email, using it for both personal and professional purposes (Sixth City Marketing).
  • Boomers: Prefer email for personal correspondence (G2).

Email Usage by Age Group

Age GroupDaily Email ChecksPreferred Use
Gen Z81%Work, Shopping
Millennials79%Shopping, Brands
Gen X98%Personal, Professional
BoomersHighPersonal Correspondence

2. By Region

  • United States: 97% smartphone ownership drives mobile email use, with 78% checking email before work (Pew Research).
  • Canada: High click-through rates, up to 7.41% in some studies (Statista).
  • Global Note: Variations exist due to internet access and cultural preferences, but data is limited.

Tailor campaigns to demographic and regional behaviors for better results.

Comparative Analysis & Benchmarks

How does email marketing stack up against other channels?

Email Marketing ROI Comparison

According to First Page Sage, email marketing ROI is:

  • B2B: 261%
  • B2C: 298%

ROI by Marketing Channel

ChannelB2B ROIB2C ROI
Email Marketing261%298%
SEO748%721%
PPC36%24%
Facebook Ads87%443%
Influencer206%689%

Email’s ROI is strong, especially for B2C, but lags behind SEO and influencer marketing for some sectors.

Performance Metrics

Email performs well for engagement but requires optimization to compete with channels like social media for conversions.

Real Voices: Community Reactions and Case Highlights

Real users and businesses share their experiences with email marketing.

Community Insights

On Reddit, marketers emphasize email’s value:

On X, professionals highlight trends:

  • “Deliverability is the silent killer of email marketing in 2025.” (@bernatblh)

Email Marketing Case Studies

Case Study 1: LandCafe.pl — Turning Coffee Curiosity into Sales

Challenge:
LandCafe.pl wanted to transform new subscribers into loyal customers by educating them on brewing techniques and specialty coffee without sounding overly promotional. Their goal was to create a smooth transition from curiosity to conversion.

Solution:
They rolled out a thoughtful 3-part welcome email series. The first email introduced the brand and linked to blog content, the second email focused on educating the customer with brewing tips, and the final email offered a discount coupon to sweeten the deal. This educational-first strategy followed the Learn → Like → Trust → Buy path.

Results:

  • 41.30% sales rate during the welcome series
  • 13.30% discount coupon email sales rate
  • 54% total sales rate

Case Study 2: TechSoup Polska — Scaling Impact Through Smarter Email Marketing

Challenge:
As a nonprofit serving other nonprofits, TechSoup Polska needed to streamline its outreach and enhance email-driven engagement while maintaining a lean resource allocation. They also aimed to promote software donations and educate partners on remote solutions during the pandemic.

Solution:
Using GetResponse, they automated their email communication, segmented their audience, and created valuable content around remote work tools. They also conducted training sessions and provided solution recommendations—all triggered through strategic email campaigns.

Results:

  • 1200% increase in order value from a newsletter over a year
  • 8666 associated organizations
  • 11 emails sent in March and April 2020
  • 20 recommended solutions for remote work
  • 3 trainings conducted

Case Study 3: Selsey — Winning Back Abandoned Carts with the Right Email Mix

Challenge:
Selsey struggled with abandoned carts—shoppers added items but didn’t complete purchases. They needed a compelling way to re-engage these potential customers and recover lost revenue.

Solution:
They created two powerful abandoned cart emails: one showcasing genuine customer reviews, and the other combining reviews with a limited-time discount. These were sent automatically to users who left without checking out.

Results:

  • 202% conversion from an email with reviews of happy customers
  • 239% conversion from an email with reviews of happy customers and a discount code

These stories demonstrate how strategic email use yields tangible results. (Source: GetResponse Blog)

Practical Implications and Actionable Takeaways

Turn these stats into action with these strategies:

  1. Budget for Email: Allocate funds to email marketing due to its high return on investment (ROI).
  2. Go Mobile: Use responsive designs to capture mobile users.
  3. Personalize Content: Segment lists and tailor messages for higher engagement.
  4. Automate Processes: Set up workflows to send welcome emails and recover abandoned carts.
  5. Test Regularly: A/B test subject lines and send times to optimize performance.

Quick Wins Checklist:

  • Add recipient names to subject lines.
  • Send emails on Tuesday mornings for higher opens.
  • Use clear, bold CTAs to drive clicks.
  • Clean email lists to improve deliverability.

Email Marketing Statistics: Visual Data Gallery

Visuals make data easier to grasp.

Email Marketing Metrics by Industry

IndustryOpen RateCTRConversion Rate
Retail20%2.5%1.0%
Technology18%2.0%0.8%
Finance22%3.0%1.2%

Email User Growth

Below is a chart showing the number of email users rising from 4 billion in 2020 to 4.5 billion in 2025, with a projected increase to 4.8 billion by 2027. This growth highlights the expanding reach of email.

Chart depicting global email user growth from 2020 to 2027

Debunking Common Email Marketing Misconceptions and Data Myths

Let’s clear up some email marketing myths.

Q: Is email marketing dead?

A: No. With 4.5 billion users and a 3600% ROI, email is a top marketing channel (Litmus).

Q: Do younger people use email?

A: Yes. 81% of Gen Z check email daily, and 59% of Millennials use it for shopping (Campaign Monitor).

Q: Is email only helpful for B2C marketers?

A: No. 50% of B2B marketers say email is their most impactful channel (Insider Intelligence).

Q: Do all emails end up in spam?

A: Not if you manage lists and follow deliverability best practices (GetResponse).

Q: Is email too time-consuming?

A: Automation tools like MailerLite make it efficient.

Q: Are long subject lines bad?

A: Not always. Subject lines of 61-70 characters can achieve an open rate of 43.38%. (GetResponse)

Q: Is email less effective than social media?

A: Email often outperforms social media, with higher ROI and direct engagement. (First Page Sage)

Email Marketing Statistics: FAQ

Q: What’s the average open rate for email marketing?

A: Open rates average 20-25%, varying by industry. Retail sees about 20%, while finance can hit 22%. (GetResponse)

Q: How can I boost email open rates?

A: Use compelling subject lines, personalize content, segment your list, and send at optimal times, such as Tuesday mornings (GetResponse).

Q: Is email marketing effective in 2025?

A: Yes, it’s one of the most effective channels, with a $36 ROI per $1 spent and 4.5 billion users. (Litmus)

Q: What’s the best day to send emails?

A: Tuesdays are often best, but test different days to find what suits your audience. (Backlinko)

Q: Why is mobile optimization crucial in email marketing?

A: 50% of users delete non-mobile-optimized emails, making responsive design essential. (Katey Charles)

Q: How does automation help email marketing?

A: Automated emails, like welcome series, generate 320% more revenue and save time. (Campaign Monitor)

Q: Can small businesses benefit from email marketing?

A: Absolutely. 80% of small businesses say email is key to customer retention. (Emarsys)

Email Marketing Statistics: Summary

Email marketing in 2025 is a powerhouse, offering unmatched reach and return on investment (ROI). With 4.5 billion users and a $36 return per dollar spent, it’s a must for any business.

Trends like AI personalization, mobile optimization, and automation make it easier to connect with customers effectively. Use these insights to craft campaigns that engage and convert.

Start today by optimizing your emails for mobile, personalizing content, and setting up automated workflows. Test different strategies to find what works best for your audience. Share this guide with your team, and sign up for newsletters from reputable sources to stay updated on email marketing trends.

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