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Here is a complete guide on how to start a blog for free and make money using Google’s blogging platform – Blogspot a.k.a. Blogger.com.
You may choose social media, blogs, vlogs, events, or any medium to express your thoughts.
However, creating your blog is the best way to share your idea with the world using the internet because the third-party platforms have limitations in certain aspects.
Plus, you get better control and flexibility over design, user-experience, marketing, and monetization.
People who have a limited budget to create a blog can follow this step-by-step tutorial and start their first blog for free using Blogger.com.
Step 1 – Niche Selection
It’s essential to decide whether you want to start a hobby blog, informational site, or a money blog.
The process for a poetry blog, a food blog, and finance blog may not be the same depending on the goal of the creator.
That’s why you must choose a niche to start your blog.
It can be anything for a hobby blog, but for a professional blog, you should consider your passion, expertise, and profitability of the niche.
Step 2 – Keyword Research
Unless you are doing hobby blogging, keyword research is an essential step to build a successful blog.
Find some profitable keywords, including the key metrics such as average monthly searches, SEO competition, PPC difficulty, and CPC.
If the niche is quite broad, then you can categorize those keywords for better content structure.
Google Keyword Planner, Ubersuggest, and Keyword Everywhere Google Chrome extension are a few free keyword research tools available in the market.
Step 3 – Selection of Blogging Platform
Although the title mentions it, you must know why we are going to use Blogger.com.
You may find multiple blogging platforms, including WordPress.com, Wix, Medium, and Squarespace, but you can’t add a custom domain unless you pay them.
Since you want to start a blog for free and make money, Blogger is the best choice among all platforms available in the market currently.
Plus, you get a reliable infrastructure, security, and a wide variety of templates for decoration purpose.
Blogger also offers built-in integration for Google AdSense who write quality contents regularly and generate organic visits.
Step 4 – Signing Up for Blogger.com
Open www.blogger.com on your internet browser or click on the Blogger option under the Google apps menu of your Chrome browser that’s located in the top-left corner of the browser.
It will bring you to the landing page of Blogger.com.
Read all the relevant Terms of Service, Privacy and Content Policy of the Blogger.
Now, click on the Create Your Blog button. It will bring you to Blogger’s pop up of creating a new blog.
Remember, you may need a valid Gmail account to create a Blogspot blog.
Select the appropriate title related to your predetermined niche. Keep it as short as possible.
Type the address for your blog and check the availability.
If the address is not available for a certain reason, then get an alternate address.
Remember, it’s a subdomain on Blogspot.com that can be changed later if you want.
You can also add a custom domain name fusing the Settings option.
However, you’ll need to buy a domain name from the third-party domain registrar.
Step 5 – Beautify Your Blog
You can customize the default layout of your blog using the Layout and Template menus.
First of all, go to Template > Customise. In that section, you will be able to change the Template, Background, and Layout of your blog.
If you want to adjust the width of the blog or sidebars, then you can change these setting from ‘Adjust widths’ menu.
In the ‘Advanced’ menu you can change the font, font size, font color, and background color for posts (Body), sidebars, header, and footer. Even you can add custom CSS to enhance the visual appearance.
To add new widgets and rearrangement them in particular design layout you can use the ‘Layout’ menu of the Blogger.
You can replace the default Favicon and add the image, blog title and description from the header section of the Layout menu.
Step 6 – Setting Up Essential Page
It makes visitors get extra information about your website policies and contact you in case they need your help or want to report some abnormalities in the standard functionalities of a website.
Setting up these pages is an easy task.
Go to Pages > New Page to create the desired page. You may browse other blogs to get clues on how to create these pages.
Step 7 – Creating New Posts
Once you create a free blog with Blogger.com, the next step is adding useful content.
Go to the Posts > New Post and write a few articles related to your niche. You can upload the media files too.
Give appropriate titles, use tags, and add styling to improve the readability and visual appeal of your posts.
Once everything is ready, click on Publish and your article will be live for your visitors.
You can publish your pre-written article too. One thing to remember is not to publish any copyrighted material (text, image, audio, or video) to avoid future conflicts.
You can use plagiarism checking tools to find duplicate content and remove it from your posts.
Step 7 – Playing with Blog Settings
In the Settings menu, you can change all the settings of your blog, including the blog title, description, privacy, email address, language preference, and user settings.
You can also change the blog permissions, including Blog Admin, Authors, and Readers in the Permission section of Settings.
Step 8 – Stats and Analytics
Blogger allows the users to get an overview of the blog traffic sources and audience statistics from the Stats menu.
You can check all comments and remove the spam comments in the Comment menu.
Blogspot has a special integration with Google Ads and the blog owner can advertise his/her blog or products using the Campaigns option.
Step 9 – Monetization
Google provides a free blogging platform as well as an opportunity to make money with its advertising network – Google AdSense.
Once you have published a few valuable blog posts and getting a constant stream of traffic, apply for the Google AdSense.
The review team will assess your website quality and approve your application,
In case, the AdSense team disapproves your request, find the reason behind the rejection and start working on it.
Read Adsense guidelines before reapplying to increase the chances of approval.
Alternatively, you can start affiliate marketing, third-party ads, and sponsorships to monetize the blog.
I have shared a step-by-step tutorial on how to start a blog for free and make money using Blogspot.
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You can share feedback or ask your question in the comment section and I’ll be back asap.
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