How to Make Money with Microsoft Copilot by Hosting an AI Image Creation Contest

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As the online economy flourishes, countless opportunities arise for making money online. Hosting AI contests is one of the innovative ways to generate captivating content for your social media for free, target the right audience for future marketing, and create a side income at the same time.

If you have ever wondered how to make money with Microsoft Copilot, read this article and implement the strategies I shared herein to create an additional income stream.

Microsoft Copilot, a revolutionary AI-powered application, serves as the cornerstone for this lucrative endeavor. 

Microsoft Copilot Web View

In this comprehensive guide, I’ll walk you through the step-by-step process of hosting an AI image generation contest using Microsoft Copilot, revealing a unique way to monetize your free time.

1. Preparing for an AI Image Generation Contest

Hosting an AI image generation contest can be an exciting way to engage with a community, earn some extra cash, and even promote your brand. However, meticulous planning and preparation are essential for the success of such a contest. 

Here are some instructions to help you get started:

Creating a Landing Page

Your contest’s landing page is the go-to location where participants will find all the information they need. It should be aesthetically pleasing, mobile-friendly, and easy to navigate.

Use Leadpages to quickly create your AI contest’s landing page. Don’t worry; you can try it risk-free for 14 days.

Include a clear and concise description of the contest, entry requirements, and the prize. Ensure that the page has a simple form for participants to submit their entries and that it complies with GDPR rules for email opt-ins.

Include a video tutorial on your landing page that explains the contest, rules, prize details, and judging procedure clearly, if possible.

Email Marketing Automation

Email marketing is an effective means to communicate with potential participants and announce important contest updates. With automated email campaigns, you can send timely and personalized messages to your audience, encouraging them to take part in the contest. 

Utilize tools such as ConvertKit that allow for segmentation, automated triggers, and in-depth analytics to measure the effectiveness of your campaigns.

Social Media Calendar 

A well-planned social media calendar is crucial for promoting your contest. Schedule posts across different platforms to announce the contest, share updates, and remind your audience of the deadline.

Use engaging visuals and hashtags to increase visibility and encourage shares. Align your social media promotional activities with your overall marketing strategy to create a cohesive campaign. You can use free tools such as Trello to create your social media calendar.

Contest Rules and Guidelines 

Clearly define the contest rules and guidelines for your AI image creation contest to maintain fairness and transparency. Decide on the criteria for judging and the process for selecting and announcing the winning entries. Make sure to communicate these rules effectively on your landing page and through your marketing channels.

Prize Selection 

Choose a prize that will motivate your target audience to participate. It could be anything from a cash reward, a feature on your platform, or a product related to your brand. The prize should be desirable enough to encourage participation and sharing.

When hosting a global contest, offering gift cards as prizes can attract a wider audience since they provide more flexibility.

Technical Setup 

Ensure that you have the necessary technical setup to support the contest. It includes a reliable hosting service for your landing page, a secure method for collecting entries, and the capability to handle increased traffic to your website.

Legal Considerations 

Consider any legal considerations related to hosting a contest, such as privacy laws, intellectual property rights, and terms of service for the platforms you’ll be using. It may be wise to consult with a legal professional to avoid any potential issues, especially when you host a global contest.

2. Promote Your AI Image Generation Contest

Attracting more participants to your AI contest can be achieved through a combination of creative strategies and targeted promotion. 

Here are some practical ways to boost participation:

Fine-Tune Your AI Contest to Appeal to Potential Customers

Make sure your AI image generation contest resonates with your target audience. Use compelling copy and tie the contest to events or themes that interest them.

Regardless of whether you are a small or large company, make sure your contest reflects your brand’s values and aesthetics to create a lasting impression.

Most importantly, plan your promotional activities in advance and maintain a consistent schedule to keep the contest in the public eye.

Organic Promotion

Promoting an AI image generation contest organically relies on a strategic approach that leverages the power of community and content. Start by engaging your existing audience with teasers and offering a glimpse that piques their interest. 

Utilize various social media platforms to share contest updates and showcase entries, encouraging followers to participate and share with their networks. Content marketing is key; publish blog posts, create videos, and host webinars that provide value while subtly promoting the contest. In the case of a large global contest, SEO will ensure your contest-related content ranks well in the SERP, bringing more organic traffic to your contest page. 

Email newsletters can keep your community informed and excited, while user-generated content, such as participant testimonials and shared artwork, can serve as powerful endorsements. 

Remember, your goal is to create a buzz that feels authentic and grows naturally, leading to a successful and engaging AI image generation contest.

Promote Contests via PPC or Social Ads

In addition to organic promotion, invest in PPC or social media ads to connect with a broader audience beyond your current followers. Visual appeal is key. Use attractive, high-quality images and videos to promote your contest.


You can team up with influencers and content creators in the AI and art spaces to tap into their audiences and gain credibility. 

Collaborating with influencers or other brands can amplify the reach of your contest. Specify the terms of the collaboration, such as the roles and responsibilities, promotional activities, and the benefits each party will receive. A written agreement and clear communication can help ensure a successful partnership.

Offer Incentives for Social Sharing

After onboarding, encourage participants to share the contest on their social networks by offering additional points or entries for each share. You can allow contestants to get more image submissions/entries by tagging friends who might also be interested in participating. E.g., the Instagram story mentions.

Follow Up via an Email Campaign

Keep potential contestants engaged with regular updates about the contest through email marketing. Moreover, engage with participants after the competition to maintain the relationship, encourage future participation, and promote other offers to them.

You can significantly increase the number of participants in your AI contest by implementing the above strategies. Remember, the key is to host an engaging, easy-to-participate contest that offers value to both the contestants and your brand.

3. Ask Contestants to Create Stunning AI Images 

Once your landing page and email automation sequences are ready, ask all participants to create beautiful AI images with the help of the Microsoft Copilot app. All they need to do is follow the steps below.

Step 1: Downloading the Microsoft Copilot App

Ask each contestant to download the Microsoft Copilot App from their preferred app store, i.e., Google Play Store or Apple’s App Store.

Microsoft Copilot on Google Play Store

The Copilot app is also available directly via the web browsers for desktop users. This intuitive application allows them to unlock the potential of AI-generated imagery. 

Copilot’s user-friendly interface will appeal to both seasoned digital creators and those exploring artificial intelligence for the first time.

Step 2: Signing in with a Microsoft Account

Upon installation, users can seamlessly sign in to their Microsoft account to access a plethora of features and functionalities within the Copilot ecosystem. 

Microsoft Copilot Sign in with Microsoft Account

No worries if they are new to Microsoft – setting up an account is easy. After logging in, they can access all of Copilot’s creative features.

Step 3: Creating New AI Images with Copilot

By combining AI and creativity, Copilot empowers users to bring their visions to life. Whether they’re aiming for photorealistic landscapes or abstract art pieces, Copilot caters to a diverse range of preferences and styles. 

Microsoft Copilot Input Prompt for AI Image Generation

After entering a prompt based on the desired category or topic, the AI algorithm will magically produce breathtaking visuals that will capture your audience’s attention.

Step 4: Downloading or Editing AI-Generated Images

Once the artwork is complete, contestants can download the AI-generated image directly from the Copilot app or utilize Microsoft Designer to fine-tune and customize it to perfection. This crucial step ensures that each entry stands out from the competition, boasting visual appeal and creative flair.

I have already written a step-by-step tutorial on how to create images with Microsoft Copilot. Here is the link to the article.

4. Submission of AI-Generated Images

It’s time to put your organizational skills to the test as the submissions roll in. Contestants will send their AI-generated images to the designated email address or submission form, competing for first place. 

As the host, it’s essential to maintain clear communication and transparency throughout the submission period, ensuring a seamless experience for all participants.

5. Share on Social Media

With a large number of submissions at your fingertips, leverage the power of social media to amplify your contest’s reach. Share the entries across your Instagram, Facebook, Twitter, and other platforms, showcasing the creativity and talent of your participants. 

In addition to increasing engagement and visibility, it fosters a sense of community around your contest, driving excitement and anticipation.

Building a thriving community will guarantee the success of your AI contest. Encourage contestants to follow your social media pages and actively engage with the content. Moreover, creating a supportive environment where participants can interact among themselves and share their experiences enables you to cultivate long-lasting relationships and loyalty among your audience.

6. Drive Social Signals

Incentivize contestants to generate social signals for their submissions, igniting friendly competition and increasing overall engagement. Likes, comments, and shares serve as valuable indicators of a submission’s popularity and appeal, contributing to its overall success in the contest.

Implementing a points-based system rewards contestants for their efforts, adding an element of gamification and excitement to the proceedings. For example, contestants will receive 1 point for each like, 2 points for each comment, and 3 points for each share by different individuals. 

7. Announce the Winners

As the contest has come to an end, it’s time to announce the winners. The winning image will be determined through a combination of social signals and the judgment of a panel of experts, ensuring a fair and impartial selection process. 

By incorporating both quantitative and qualitative metrics, you guarantee that the most deserving entries receive recognition and praise.

Reward winners with the cash prize as mentioned on the landing page and some surprise gifts, such as premium access to your inner circle.

In addition to the grand prize, consider awarding the winners with the “AI Creator of the Month” title to recognize their outstanding creativity and innovation.

By spotlighting top performers and showcasing their work, you inspire participants to push the boundaries of AI-generated artistry, fueling ongoing engagement and enthusiasm. This recognition fosters a sense of prestige and accomplishment within the community, motivating creators to continue honing their craft for future contests.

8. Reap the Benefits

As the host of an AI contest, the rewards extend far beyond monetary gain. Besides entry fees, you’ll gain invaluable email leads, followers, and engagement, laying the foundation for long-term success.

Furthermore, the contest serves as a springboard for diverse monetization opportunities, including affiliate marketing, ebooks, courses, product sales, and brand partnerships; the possibilities are limited only by your imagination. 

By leveraging your newfound audience and influence, you can elevate your online presence into a thriving business success.


By hosting an AI contest, you not only unleash your creativity but also unlock a world of financial opportunity. With a supportive community at your back and cutting-edge technology in your hands, the possibilities are endless. Don’t wait another moment – take action today and watch your digital empire flourish!

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