power words, Best Hack to Improve Conversion Rate of Your Campaign

A Massive List of 500+ Power Words to Increase Conversions

By Ankit Main

“What are power words” and “How to use power words in copywriting to improve conversions” are two commonly asked questions.

Let me explain the meaning of power words in copywriting.

Power words are the words and phrases that trigger the psychological or emotional response. Smart copywriters use power words in their content, headlines, and call to action because of the persuasive nature of these words that the audience gets influenced by them!

Curiosity Words

Curiosity is a strong desire to know or learn more about an interesting or unusual object or fact. You can refer to different theories and case studies to understand the effect of curiosity on human behavior, especially in sales & marketing.

Using curiosity words in the right places such as headlines, email subject lines, call to action, or marketing copy title makes users hard to resist to take further action in the predefined workflow.

  1. Astonishing
  2. Backdoor
  3. Banned
  4. Be the first
  5. Become an insider
  6. Behind the scenes
  7. Bizarre
  8. Black market
  9. Blacklisted
  10. Bootleg
  11. Censored
  12. Class full
  13. Classified
  14. Closet
  15. Concealed
  16. Confessions
  17. Confidential
  18. Controversial
  19. Cover-up
  20. Covert
  21. Crazy
  22. Cringeworthy
  23. Dark
  24. Elusive
  25. Extraordinary
  26. Eye-opening
  27. Forbidden
  28. Forgotten
  29. Hidden
  30. Hilarious
  31. Hush-hush
  32. Illegal
  33. Illusive
  34. Incredibly
  35. Insane
  36. Insider
  37. Interesting
  38. Invitation only
  39. Key
  40. Limited
  41. Little-known
  42. Login required
  43. Lost
  44. Members-only
  45. Myths
  46. Odd
  47. Off the record
  48. Off-limits
  49. On the Q.T.
  50. Outlawed
  51. Priceless
  52. Private
  53. Privy
  54. Psycho
  55. Remote
  56. Restricted
  57. Ridiculous
  58. Secret
  59. Secrets
  60. Shh!
  61. Shocking
  62. Smuggled
  63. Sneak
  64. Peek
  65. Spoiler
  66. Strange
  67. Stunning
  68. Supersecret
  69. Thought-provoking
  70. Top secret
  71. Trade secret
  72. Unauthorized
  73. Unbelievable
  74. Uncharted
  75. Unconventional
  76. Under the table
  77. Under wraps
  78. Underground
  79. Undiscovered
  80. Unexplained
  81. Unexplored
  82. Unheard of
  83. Unique
  84. Unlock
  85. Unsung
  86. Untold
  87. Unusual
  88. Wacky
  89. Withheld
  90. Zany

Greed Words

Greed Power Words

Greed is the strong natural human tendency or selfish desire to want more of something than he/she actually needs.

Greed power words trigger that tendency by playing on the principles of scarcity and loss aversion. 

It creates a fear of missing out or makes something sound more valuable.

  1. Bargain
  2. Before
  3. Best
  4. Big
  5. Billion
  6. Bonanza
  7. Bonus
  8. Cash
  9. Cheap
  10. Deadline
  11. Discount
  12. Dollar
  13. Don’t miss out
  14. Double
  15. Economical
  16. Exclusive
  17. Expires
  18. Explode
  19. Extra
  20. Fast
  21. Feast
  22. Final
  23. First
  24. Fortune
  25. Frenzy
  26. Frugal
  27. Gift
  28. Giveaway
  29. Greatest
  30. Guilt-free
  31. Hurry
  32. Inexpensive
  33. Instantly
  34. Jackpot
  35. Last chance
  36. Limited
  37. Luxurious
  38. Marked down
  39. Massive
  40. Monetize
  41. Money
  42. More
  43. Nest egg
  44. Never again
  45. New
  46. Now
  47. Pay zero
  48. Premiere
  49. Price break
  50. Prize
  51. Profit
  52. Quadruple
  53. Quick
  54. Reduced
  55. Rich
  56. Running out
  57. Sale ends soon
  58. Save
  59. Savings
  60. Six-figure
  61. Skyrocket
  62. Soaring
  63. Special
  64. Surge
  65. Treasure
  66. Triple
  67. Ultimate
  68. Up-sell
  69. Value
  70. While they last
  71. Whopping

Irritation Words

Anger influences perception, reasoning, and decisions. It means that making your visitors and customers angry for any reason may hurt your company’s revenue and reputation. However, stirring the emotion of anger can do magic for your business, if it’s directed at something else.

If you succeed in finding things that irritate your potential customers, then you can offer the best solution to improve the conversion rate. 

  1. Abuse
  2. Agitate
  3. Annoy
  4. Arrogant
  5. Ass kicking
  6. B.S.
  7. Backstabbing
  8. Beat down
  9. Boil over
  10. Bother
  11. Broke
  12. Brutal
  13. Buffoon
  14. Bullshit
  15. Bully
  16. Corrupt
  17. Coward
  18. Crooked
  19. Crush
  20. Diatribe
  21. Diminish
  22. Disgusting
  23. Evil
  24. Exploit
  25. Fear
  26. Force-fed
  27. Foul
  28. Greedy
  29. Hate
  30. Hostile
  31. Know it all
  32. Lies
  33. Loathsome
  34. Loser
  35. Lying
  36. Maul
  37. Miff
  38. Money-grubbing
  39. Morally bankrupt
  40. Nazi
  41. No Good
  42. Obnoxious
  43. Payback
  44. Pitiful
  45. Pound
  46. Preposterous
  47. Provoke
  48. Punish
  49. Raise hell
  50. Rant
  51. Revolting
  52. Ruthless
  53. Screw
  54. Sick and Tired
  55. Smug
  56. Sneaky
  57. Sniveling
  58. Snob
  59. Snooty
  60. Snotty
  61. Stink
  62. Stuck up
  63. Thug
  64. Underhanded
  65. Vicious
  66. Victim
  67. Violent
  68. Waste
  69. Weak
  70. Worst
  71. Wounded

Fear Words

Fear Power Hacks

Everyone wants to keep himself or herself alive, safe, and free from any risk or hazards. This mindset develops a powerful emotion called Fear.

Depending on your goals, you can introduce fear words in your copy to force people to take the desired action.

For example,

If you’re planning to build a targeted email list by the next three months, then you can motivate blog visitors to subscribe to your list by making them aware of what might happen if they don’t.

Ensure that marketing communication is clear and does not paralyze them completely. Always offer a relevant and actionable solution when you add fear words in the marketing copy. 

  1. Agony
  2. Annihilate
  3. Apocalypse
  4. Armageddon
  5. Assault
  6. Backlash
  7. Beating
  8. Beware
  9. Blinded
  10. Blood
  11. Bloodbath
  12. Bloodcurdling
  13. Bloody
  14. Bomb
  15. Buffoon
  16. Bumbling
  17. Cadaver
  18. Cataclysmic
  19. Catastrophe
  20. Caution
  21. Collapse
  22. Corpse
  23. Crazy
  24. Cripple
  25. Crisis
  26. Danger
  27. Dangerous
  28. Deadly
  29. Death
  30. Destroy
  31. Devastating
  32. Disastrous
  33. Drowning
  34. Dumb
  35. Embarrass
  36. Epidemic
  37. Fail
  38. Feeble
  39. Fired
  40. Fix
  41. Fool
  42. Fooled
  43. Frantic
  44. Fraud
  45. Frightening
  46. Gambling
  47. Gullible
  48. Hack
  49. Hazardous
  50. Hoax
  51. Holocaust
  52. Horrific
  53. Hurricane
  54. Insidious
  55. Invasion
  56. Jail
  57. Jeopardy
  58. Lawsuit
  59. Looming
  60. Lose
  61. Lunatic
  62. Lurking
  63. Meltdown
  64. Mired
  65. Mistake
  66. Murder
  67. Nightmare
  68. Painful
  69. Pale
  70. Panic
  71. Peril
  72. Piranha
  73. Pitfall
  74. Plague
  75. Played
  76. Plummet
  77. Plunge
  78. Poison
  79. Poor
  80. Prison
  81. Protect
  82. Pummel
  83. Reckoning
  84. Refugee
  85. Revenge
  86. Risky
  87. Savage
  88. Scary
  89. Scream
  90. Searing
  91. Shatter
  92. Shellacking
  93. Silly
  94. Slaughter
  95. Slave
  96. Smash
  97. Strangle
  98. Stupid
  99. Suck
  100. Suffering
  101. Tailspin
  102. Tank
  103. Targeted
  104. Teetering
  105. Terror
  106. Terrorist
  107. Torture
  108. Toxic
  109. Tragedy
  110. Trap
  111. Trauma
  112. Vaporize
  113. Victim
  114. Volatile
  115. Vulnerable
  116. Warning
  117. Worry
  118. Wounded
  119. Wreaking havoc

Trust Words

Trust Power Words Best Selling

Trust is a critical psychological factor in marketing and sales. Even Google E.A.T. guidelines advice to publish trustworthy content.

Whenever you create landing pages, signup forms, email sequences, or write blog posts, you must think of how your content becomes more authoritative and trustworthy.

Here, you can use powerful words to build trust between the brand and the customers.

  1. According to
  2. Accredited
  3. Anonymous
  4. Approved
  5. Authentic
  6. Authoritative
  7. Authority
  8. Backed
  9. Because
  10. Best
  11. Best selling
  12. Bonafide
  13. Cancel anytime
  14. Case study
  15. Certified
  16. Dependable
  17. Don’t worry
  18. Endorsed
  19. Ensured
  20. Expert
  21. Fully refundable
  22. Genuine
  23. Guaranteed
  24. Improved
  25. Ironclad
  26. Lifetime
  27. Moneyback
  28. No obligation
  29. No questions asked
  30. No risk
  31. No strings attached
  32. Official
  33. Pay zero
  34. Privacy
  35. Professional
  36. Protected
  37. Proven
  38. Recession-proof
  39. Recognized
  40. Refund
  41. Reliable
  42. Research
  43. Results
  44. Safety
  45. Scientifically proven
  46. Secure
  47. Studies show
  48. Tested
  49. Track record
  50. Try before you buy
  51. Unconditional
  52. Verify
  53. Well respected
  54. Worldwide

Sloth Words

Sloth Power Word

Sloth words work great in case the audience is lazy and prefers doing minimum work to achieve their goals.

Adding sloth words trigger the emotions of people who otherwise find ways to avoid work.

These words or phrases make your headlines more enticing for people who are not motivated yet to take the desired action.

Using the sloth words in your content, let them feel that your solution is better and require less effort but has more gain.

  1. Accessible
  2. All-inclusive
  3. Basic
  4. Building blocks
  5. Cheatsheet
  6. Child’s play
  7. Cinch
  8. Clear
  9. Complete
  10. Components
  11. Comprehensive
  12. Copy
  13. Downloadable
  14. Easy
  15. Economical
  16. Efficient
  17. Effortless
  18. Elementary
  19. Elements
  20. Factors
  21. Fail-proof
  22. Fill in the blanks
  23. Formula
  24. Free
  25. Freebie
  26. Gift
  27. Guide
  28. How-to
  29. In less than
  30. In record time
  31. Index
  32. Ingredients
  33. Instant
  34. Itemized
  35. Kickstart
  36. Light
  37. List
  38. Manageable
  39. Manifest
  40. Mere
  41. Minutes
  42. Model
  43. Mold
  44. No nonsense
  45. No problem
  46. No sweat
  47. Nothing to it
  48. Now
  49. On-demand
  50. Painless
  51. Pattern
  52. Picnic
  53. Piece of cake
  54. Plain
  55. Printable
  56. Quick
  57. Ready
  58. Replicate
  59. Report
  60. Roadmap
  61. Simple
  62. Simple as A.B.C.
  63. Smooth
  64. Smooth sailing
  65. Snap
  66. Straightforward
  67. Steal
  68. Steps
  69. Swipe
  70. Template
  71. Tools
  72. Uncomplicated

Vanity Words

According to the Merriam Webster dictionary, vanity is inflated pride in oneself or one’s appearance. 

Vanity is a primary driving force that impacts appearance, sex, or achievement-related behavior, especially buying decisions. (Source: A.C.R.)

People want to look beautiful, empowered, and successful. 

You can attract those people by adding vanity words to your content. Once you show how your offer helps them to improve the look or feel empowered, people will not only engage with your brand but also become your customer.

  1. Ahead of the game
  2. Amazing
  3. Amplify
  4. At the top
  5. Attractive
  6. Awe-inspiring
  7. Beautiful
  8. Bold
  9. Booming
  10. Boost
  11. Boss
  12. Brassy
  13. Bravery
  14. Brazen
  15. Bright
  16. Brilliant
  17. Cheer
  18. Clever
  19. Conquer
  20. Courage
  21. Crowned
  22. Daring
  23. Dazzling
  24. Defiance
  25. Drop-dead
  26. Effective
  27. Elegant
  28. Elite
  29. Enchant
  30. Epic
  31. Fearless
  32. Fortunate
  33. Foxy
  34. Genius
  35. Good-looking
  36. Gorgeous
  37. Guts
  38. Handsome
  39. Hero
  40. Jaw-dropping
  41. Jubilant
  42. Kickass
  43. Knockout
  44. Legendary
  45. Lucky
  46. Magic
  47. Mind-blowing
  48. Moneymaking
  49. Notable
  50. Noteworthy
  51. Optimal
  52. Prosperous
  53. Quick-witted
  54. Remarkable
  55. Sassy
  56. Saucy
  57. Sensational
  58. Smart
  59. Spectacular
  60. Spine
  61. Staggering
  62. Strong
  63. Stunning
  64. Successful
  65. Super-human
  66. Triumph
  67. Turbocharge
  68. Ultimate
  69. Unbeaten
  70. Undefeated
  71. Valor
  72. Vanquish
  73. Victory
  74. Wealthy
  75. Wonderful
  76. Wondrous
  77. You

Lust Words

Lust is an intense desire for sex. However, the strong attraction for any item is also considered as lust. 

Lust overtakes the ability to think rationally and often impact logical decision badly. 

Adding lust words amplify the people’s sexual emotions or desire towards any object. Since the logical core is collapsed, you may tweak your campaign to achieve desired results.

  1. Alluring
  2. Brazen
  3. Captivating
  4. Charismatic
  5. Compelling
  6. Crave
  7. Depraved
  8. Desire
  9. Dirty
  10. Enchanting
  11. Engaging
  12. Exotic
  13. Exposed
  14. Fascinating
  15. Flirt
  16. Forbidden
  17. Hypnotic
  18. Intriguing
  19. Lascivious
  20. Lick
  21. Lonely
  22. Lovely
  23. Lust
  24. Magnetic
  25. Mind-blowing
  26. Mischievous
  27. Mouthwatering
  28. Naked
  29. Naughty
  30. Obsession
  31. Passionate
  32. Pleasurable
  33. Promiscuous
  34. Provocative
  35. Riveting
  36. Scandalous
  37. Sensual
  38. Sex
  39. Shameless
  40. Sinful
  41. Sleazy
  42. Sleeping
  43. Spank
  44. Steamy
  45. Stimulating
  46. Striking
  47. Sweaty
  48. Tantalizing
  49. Tawdry
  50. Tease
  51. Thrilling
  52. Uncensored
  53. Urge
  54. Wanton
  55. Whip
  56. Wild

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